Who to employ first?

22 February 2010

For a startup business, its one of the biggest questions, risks and costs – who do I employ?

In any small business everyone wears a few hats, so it would be great to find someone who can do a variety of things.  But does that mean they are going to be expensive?

The good old rich vs king argument says you should employ senior people if you want to be rich (but lose control because you don’t hire someone with experience and ignore them) and you employ less senior people if you want to be king.  I’d rather just have someone with a hunger to learn, a can-do attitude and a good fit for the culture I’m trying to build.

So, here’s the first three people I want to work with:

#1 has got to complement my skills and since we’re building web applications – that means I need interaction design, graphical design and a CSS/JQuery guru.  That might sound like three people – but like I said, you’ve got to wear a few hats so lucky I know just the person and between us we can cover the entire process end-to-end and build some stunning software.

#2 there are a lot of possibilities here, but the best is someone to focus on my weakness(es) – which is the operations side of things allowing me to focus on development and running the business.  I’ll never forget one of my best customers saying to me, “I love your product, but the only time you ever talk to me is to chase money – so I’m going to switch to this other product”.  Without good operations, its so easy for things to spin out of control – so having someone to take care of this side of things will be massive.

#3 is to replace me.  I want to run the business, so I need to replace myself as a developer.  I also want to have time to learn about the parts of business that I don’t have so much experience in, so I figure I’ve got to make myself redundant as a developer.  Not that with 2 developers I’ll exactly be redundant – but at least we can deliver software without me getting in the way.

I’m really pleased to have found great people for the first two roles – people who share my values and excitement for what lies ahead.  #3 will have to wait a little longer, but if its you then I’d love to hear from you.


Tweet4YourTee4Fun

16 February 2010

Tweet4YourTeeOur first micro-site is up and of all things – it sells tee-shirts!

Check it out: http://www.tweet4yourtee.com

Over a Roti Chenai a couple of months back, we were talking about having a play with the Twitter API and how we could have some fun.  The idea hatched that it would be cool to have a tee-shirt with our Twitter name on it – so Tom and Warren went to work designing a site, designing some tees and organising the production and distribution side of things and last week we built the site.

The site still needs a bit (well – a lot) of tweaking, but we’ve managed to make use of the Twitter API in a couple of ways.  The homepage shows the twitter name of the last person to mention @tweet4yourtee, the On Twitter page shows the most recent conversations with @tweet4yourtee and the order page will automatically apply a discount to your order if you’ve mentioned @tweet4yourtee in a tweet.

Thanks to the reach of Twitter, the first sale happened within an hour of the site going live and while I wouldn’t say its spreading virally, its fun seeing hundreds of people hit the site after seeing it tweeted.  The tee-shirts are quite nice too – I’m wearing mine now and there will be a few on display at WebStock this week.


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